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| Guidelines for Business Proposal |
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- Table of Contents
- Executive Summary
Explain the fundamentals of the proposed plan. Identify
clearly who the stakeholders are. Make the presentation
enthusiastic,
professional and concise.
- Marketing Plan
Consider the following:
．What is the total size of the market?
．What percentage share of the market will you achieve?
．What is the current demand for the target market?
．Identify the strengths and weaknesses of the Club.
．What are the growth potential and opportunities for the
Club?
．What ideas do you have for enhancing the recreational
value of the Club
to make it an affordable
day recreational
centre for families?
．What would be the potential barriers for running the
Club?
．How will these barriers be overcome?
．Identify the major competitors.
．Compare the Club with its competitors.
- Operation
Plan
Consider the following:
．What will be the revised business and operating hours?
．Are there any legal or personnel issues associated
with the operating plan?
．Provide considerations for other operational issues
such as logistics and marketing, etc.
- Financial Statement
．It is important to estimate the startup expenses
accurately.
．The permitted capital expenditure is HK$ 1 million,
and there should be no loans
over and above this
figure.
．Each group must submit a projected 12-month profit
and loss statement.
- Conclusion
．Concluding comments must persuade panel members
that your plan is realistic,
attractive and practical.
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