Jointly organised by the School of Professional Education
and Executive Development (SPEED) of The Hong Kong
Polytechnic University and EDUplus.com.hk, the Higher Education website
operated by the Sing Tao News Corporation, the Associate
Degree (AD) and Higher Diploma (HD) Business Innovation Awards
2007 provides a platform for Associate Degree and Higher Diploma
students to apply their knowledge and demonstrate their abilities,
business sense, creativity as well as organisational skills.
As a result, students will be able to benefit from participating
in the competition, which will enhance their industry knowledge
as well as boost their proposal writing and presentation skills.
This will be solid preparation for handling future challenges
along their career path ahead.
The AD Programmes were launched in the academic year 2000/01
by the local higher educational institutions in Hong Kong.
The AD student numbers have been increased substantially
from 9,000 to 32,000 last year. In addition to the long-standing
HD programmes, the AD has provided an additional vehicle
for increasing numbers of students to make their way into
the university education system. With this in mind, the Competition
also aims to increase public awareness towards these two
types of post-secondary education programmes, and seeks to
gain societal recognition towards bolstering the abilities
and achievements of those students studying in them.
Business Proposal Scenario
Whitehead Club ("The Club") is
a recreation retreat for families in Ma On Shan in the New
Territories.
It was
established
on 1 Feb, 2005
and occupies a total area of 1.6 million square feet. The existing
facilities include BBQ areas, water sports and other diversions.
The Club offers easy access by bus or train and most visitors
visit the Club during weekends. Despite additional resources
having been spent, it is believed that the Club has not reached
its full capacity.
Competing participants are invited to submit business proposals
outlining suggestions on how to improve the recreation value
of the Club and to position it as an environmentally
friendly, affordable day recreation centre for families.
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