Taught master's programmes for communication professionals
School of Communication
Hong Kong Baptist University
Full time : 1 Year
Part time: 2 Years
- Multiplatform and digital communication
- Theory-practice integration
- International faculty and students
- English-language teaching
- A focus on Asia with global perspective
Apply now for admission in September 2017
The Programme, entitled “Master of Social Sciences in Media Management”, is jointly offered by the School of Communication and the School of Business at Hong Kong Baptist University.
Taking advantage of the expertise of the faculty of both Schools, the Programme integrates state-of-the-art knowledge about media and management in its programme design for the education of media professionals for executive leadership in the media industry. Students will be immersed in holistic studies of the overall media environment and management strategies with a view to applying the knowledge and skills in media operations.
As a professional degree built upon solid research foundation, the Programme emphasizes both thinking and application in media management and serves both the media industry and the society by educating confident and competent media managers. Located in strategic Hong Kong, the Progamme is geared to the challenges of rapid media development in the Pan-Chinese region and a globalizing world.
The programme aims to develop professionals’ conceptual and analytical skills in applying state-of-art media and management research knowledge; to discipline media professionals with leadership and management acumen; to cultivate media professionals to become executive leaders in the media industry; and to lay a foundation for those interested in further advanced studies in media or management.
HK$120,000 (per year for one-year full time student)
HK$60,000 (per year for two-year part time student) (local Hong Kong students only)